How Your Nonprofit Can Get Free Advertising Money From GoogleNovember 29, 2017
Do you run a nonprofit business? Imagine what you could do if you could do if your business received $10,000 a month of in-kind advertising from AdWords, Google's online advertising service. You can use AdWords to increase your donations, tell people your story, and recruit volunteers. The Google Ad Grants website allows you to do those things.
With Google Ad Grant, it's easy for people to donate to your organization. When you make it easy for people to donate, people are more likely to donate to your nonprofit.
Google Ad Grants display your ads to people who are performing a Google search for nonprofits that are similar to yours. This ad placement helps you reach people who were not aware of your cause. You can choose to focus your ads locally or globally.
As your ads run, you can use Google Analytics to track your conversations and monitor the ad performance. You will find out which keywords are more effective than others. Google Analytics will also help you determine which ads are recruiting volunteers and driving donations.
Here are a few steps to help you get started with Google Ad Grants
1. Check Your Eligibility
Google for Nonprofits is not available in every country. However, the service is available in more than 50 countries, including the United States, Canada, and the United Kingdom. Some of Google's nonprofit services are available outside the Google for Nonprofits program. This chart will help you to determine which services are available in your area.
2. Apply for Google for Nonprofits
In order to be eligible for the Google for Nonprofits program, your organization needs to be a nonprofit organization in good standing in their home countries. The organization must also register with the local TechSoup partner and receive validation of their nonprofit status.
The philanthropic arm of educational organizations qualify for Google for Nonprofits. However, universities, academic institutions, and schools are not eligible. The following organizations are also ineligible for Google for Nonprofits:
• Healthcare and hospital organizations
If your organization meets the criteria, you can fill out the application. Remember that your organization needs to be registered with TechSoup to apply to the Google for Nonprofits program. The TechSoup Validation Token needs to be entered into the application. Once you have filled out the application, submit it. Most applications are reviewed within 10 days. Google may request more information if your application requires a close look.
3. Enroll in Google Ad Grants
Google Ad Grants make it easier for you to launch a successful ad campaign. This advertising solution is ideal for nonprofits of any size. Google Ad Grants is for the person who is a pro at search advertising, or someone who is new to advertising.
You have two advertising options: Adwords Express and Adwords. Adwords Express automatically managers when and how the ads appear. You just select your audience, write advertising text about the nonprofit, and set a daily budget. Adwords Express handles everything else. When you choose Adwords, you get to manage your ads yourself. This option allows you to access tools to create, target, and options your ad campaigns.
Here are a few tips to help you get the most out of Google Ad Grants.
• Ads are entirely text-based.
• The advertisements only appear on Google search results pages, below the ads of paid advertisers.
• All campaigns must be keyword focused.
• You will receive $10,000 USD a month of in-kind AdWords advertising every month. Grantspro participants will receive up to $40,000 USD of in-kind advertising.
• The maximum cost-per-click (CPC) is $2.00 USD.
Google Ad Grants are ideal for the nonprofit organization that seeks to increase their visibility to get more volunteers. It is also a great way to increase the number of donations your organization receives. The ads you place reach more than 90% of the users on the internet. The Google Ad Grants give you the tools to be more successful in your efforts. What makes Ad Grants even better is the fact that you receive $10,000, each month, of in-kind advertising. What organization couldn't use the extra funding. If you are interested in expanding your organization's presence, Google Ad Grants is something to consider.
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